I get emails from clients asking “Is branding as important as they say it is?”. My answer, of course: “YES!, YES!…and a resounding YES!”.
What is Branding?
Branding is how people on the outside recognize a company. It’s how consumers connect to what you’re offering, whether it’s through a logo, tag line, symbol or color scheme.
Why’s Branding Important?
- It conveys your message clearly – e.g. FedEx logo speaks for speedy delivery services
- It validates your reliability – e.g. Johnson and Johnson is known for its safe baby products
- It plays with consumers’ psychology through emotions – e.g. Because I’m worth it. L’Oréal
- It inspires buyers – e.g. Facebook inspires users to share and then share some more
- It solidifies consumer loyalty – e.g. Citi Bank’s Rewards Cash Programs
What Does Online Branding Involve?
It includes web design, social media, domain name, a company tag-line, logo, etc. We provided the examples above, since humans by nature like heroes to look up to or draw insight from. It’s encouraging to be able to point to someone and say; “If they can do it, so can I”. Branding is not just for acquiring new customers either – since companies work hard to get clients, they will want to retain them too. And this can only be done through brand recognition.
The Bottom Line:
The bottom line for branding is that you can boost conversions + get more sales through positive brand identification. Every output, every marketing material and every strategy should be uniform, meaning the same message, same colors, same logo, same quality (not necessarily the same techniques, then that would be plain boring), same great goodness – every. single. time.
Austin Design Minds is an online branding authority. We create company identities through logos, web design and online marketing. We understand the internet and how to create effective online branding strategies.
